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Partner- Soho Exp
Partner- momentum
Client: Macallan
Program: Raise The Macallan
Agency Partners: Soho Experiential | Spotlight
Role: Market Coordination
Program Overview:
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Flagship Program: The "Raise The Macallan" tour by Soho Experiential offered an immersive, tutored tasting experience designed to demystify the whisky category and reinforce Macallan's global leadership in Scotch whisky.
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Modernization Efforts: Collaborated with Macallan teams to enhance the program by introducing live interactions.
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Nationwide Impact: Launched in 12 major U.S. markets, driving brand awareness and sales.
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Digital Data Capture: Implemented digital data capture platforms for digital, social, CRM, and real-time customer analytics.
Innovative Approach:
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Breaking Barriers: The tasting experience was designed to break down barriers in the challenging spirits category, particularly Scotch whisky.
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Comprehensive Experience: The program included events, peer-to-peer conversion, and social sharing, fostering deeper consumer engagement.
Achievements:
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Transformative Results: Successfully positioned Macallan as the "world's most precious whisky" in the single malt market through innovative marketing campaigns.
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Enhanced Data Analytics: The implementation of digital data capture platforms enabled comprehensive analytics and real-time customer insights.
Conclusion:
The "Raise The Macallan" program, led by Soho Experiential, played a pivotal role in elevating Macallan's brand awareness and market position. By modernizing the program, fostering consumer engagement, and implementing innovative marketing strategies, Macallan emerged as a leader in the single malt market.
This was a successful, strategic, and data-driven brand awareness campaign.
Client: Verizon
Program: 5G Home Pilot & Launch
Agency Partners: Momentum | ADS Media
Role: Production
Program Overview:
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Objective: Introduce, showcase, and demonstrate the benefits of 5G speeds available in the city.
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Location: Southern California, one of the first pilot locations for the 5G Home program in the U.S. (Houston, Indianapolis, Los Angeles, Sacramento).
Program Components:
Experience Lab in Downtown LA
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Description: An experiential popup located in downtown LA where visitors could explore and experience the speed of 5G through activities like video games and media streaming.
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Brand Ambassadors: A team of brand ambassadors welcomed and guided guests through the experience.
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Custom Build-Out: The downtown LA site was custom-designed with Verizon branding.
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Metrics Tracked: Metrics such as foot traffic, engagement, interactions, and impressions were tracked, demonstrating significant public interest.
5G Home Team:
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Description: A door-to-door and talk show-style street interview campaign aimed at engaging potential customers and educating them about the power of Verizon 5G Home wireless internet. Seven branded vehicles were utilized.
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Training: The team was trained to inform and educate consumers about the new 5G Home service.
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Results: The campaign involved over 40 brand ambassadors, reached over 16,000 households, and garnered over 270,000 impressions in Southern California.
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Conclusion:
This experiential event program successfully launched Verizon's 5G Home service in Southern California as part of the historic first-of-its-kind 5G Home Program in the U.S. It was a multi-faceted approach that combined an immersive experience lab with a door-to-door campaign. While specific numerical data may vary, the program's impressive reach and engagement levels indicate its effectiveness in raising awareness and driving interest in the 5G Home service.
For inquiries about similar experiential event programs or to learn more about our services, please contact us.
All these titles... Who do I book??
Each role has a specific focus and level of involvement throughout the event planning and execution process. By understanding the distinctions between these roles, you can choose the services that best suit your needs and level of support required to create a successful event, corporate event, or brand marketing campaign.
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Our strategic advisors assist you with creating engaging marketing campaigns that connect with your target audience through immersive experiences.
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They provide expert guidance on designing unique brand activations, experiential events, and promotional initiatives that leave a lasting impact on your customers.
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Our event producers oversee and manage the entire event production process from start to finish. They take on the following tasks:
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Handle strategic planning, logistics, and coordination of all event elements.
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Manage vendor relationships, contract negotiations, and overall budgeting.
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Ensure smooth event execution, troubleshoot any issues that may arise, and keep everything on schedule.
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Act as the main point of contact for all event-related matters and liaise with clients, vendors, and other stakeholders.
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Our designers specialize in crafting visually stunning and immersive event experiences.
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They transform event spaces into captivating settings by incorporating beautiful decor, theming, and ambiance.
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They also ensure every detail is carefully planned to create a cohesive and memorable atmosphere that aligns with your event’s theme or objectives.
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Our event planners work closely with clients to understand their event objectives, preferences, and requirements. They take on the following tasks:
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Assist in developing the overall event concept, theme, and vision.
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Conduct research and provide recommendations for suitable venues, vendors, and service providers.
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Help create detailed event timelines, schedules, and budgets.
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Coordinate vendor bookings, manage contracts, and ensure all necessary permits and licenses are obtained.
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Provide ongoing support and guidance throughout the planning process.
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Collaborate with our producers to ensure the smooth execution of all event logistics.
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Day-of Producers:
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Manage and oversee your event on the actual day.
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Ensure all logistical aspects are in place, coordinate with vendors, and oversee the event schedule.
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Handle any unexpected issues that may arise, allowing you to fully enjoy your event without worrying about the behind-the-scenes operations.
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Day-of Coordinators:
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Focus on the operational aspects of your event on the day itself.
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Ensure all planned details are executed smoothly, manage vendor arrivals and setup, and coordinate with venue staff.
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Ensure your event runs seamlessly, allowing you to be fully present during your event.
